Although there has been significant research that has gone through over the years on finding ways to boost search engine rankings, still businesses are struggling to get their businesses on the first page. That’s how essential Search Engine Optimization (SEO) is.

Since most users pick from the first page results, you as a business need to be present on the first page to be visible to your potential visitors. Otherwise, the chance of getting heavy traffic to your website is quite low. It is estimated that over 65% of traffic coming into the website comes from the first page.

You will have to have a well-planned SEO strategy to make your business successful on the internet. This will heed proper guidance from SEO experts or a reputed SEO company that knows the ins and outs of search engine marketing.

First of all, you should start with writing human-friendly content. Search engines do check your content and give importance to technical aspects of the content. But ultimately human beings are going to read your content. You have to write content that is easy to read and follow.

There should a lot of absorption points where readers will agree with your statements. This will validate their view about a product or service and build trust in your ideas.

Next, you have to give importance to the quality of keywords. You have research for right keywords using different keyword research tools. Always have a primary keyword in mind and come up with secondary keywords to support it.

Tools such as keyword planner are best suited to judge the volume and find competitive and low used keywords that are easy to target. You have to ensure that you use both short-tail and long-tail keywords. This will cover a wider spread of keywords give your content a higher chance to rank up in the search engines.

There are certain pages that you can ignore although one might assume that all pages in a website need to be indexed. But in fact, the indexing resources of Google are low and you should prioritize the pages that need to be indexed over others.

This ensures that the most important pages will be indexed and are available in the search engine results. For example, the checkout page doesn’t need to be indexed. It is an internal page and has no relevance to someone searching for products in the search engine.

Title Tags are quite important as they are a part of search engine results. These tags should be related to the title of the content. They give quick information to the reader about the page they might click.  Title tags should be short and easily readable. These are similar to phrases that summarize the information and drive attention.